Cheltenham Borough Council has been working with an internationally recognised, Cheltenham based creative agency, to create a new brand for Cheltenham Art Gallery and Museum. Arthur Steen Horne Adamson Ltd (ASHA) have developed three concepts for the brand.
For more information about the rebranding excercise, take a look at this shortened version of the rebranding document.
'The Wilson' styling option has been designed in mind of the famous Cheltenham born explorer, doctor, scientist and artist, Edward Wilson, and the history that makes up part of the collection of the Art Gallery and Museum.
The 'C-MAG' styling option is a simple, modern design around the acronym of Cheltenham Museum and Art Gallery.
The 'Fifty one' styling option was chosen because 51 is the number of the main building of Cheltenham Art Gallery and Museum.