2015-16 Corporate Strategy


The council has now agreed and published its corporate strategy for the forthcoming year (April 2015 to March 2016).

The strategy focuses our efforts on three high level outcomes covering the issues that matter most to our residents, businesses and visitors. We also have an internal “transformation” outcome covering commissioning, asset management, business improvement and financial management. The outcomes are:

  • Cheltenham's environmental quality and heritage is protected, maintained and enhanced
  • Sustain and grow Cheltenham’s economic and cultural vitality
  • People live in strong, safe and healthy communities
  • Transform our council so it can continue to enable delivery our outcomes for Cheltenham and its residents.


Cheltenham Borough Council is now a commissioning council which puts a strong focus on understanding the needs of Cheltenham and its people in designing outcomes for our services. By using a strategic commissioning approach we are seeking to improve the outcomes for people who rely on the council and the wider public sector whilst at the same time creating opportunities for financial savings.  

“We are leading our community by taking a commissioning approach. We are driven by the needs and strengths of people and place in order to improve wellbeing, the economy and the environment and use resources efficiently and effectively”  

As part of our commitment to this vision we are exploring different ways of delivering services that meet the needs of our customers and deliver value for money.

Working in partnership 

Cheltenham Partnerships has agreed an action plan for 2015 that identifies the most-pressing issues for partnership activity where there is both corroborating evidence and a willingness from partners to work collectively on solutions but also where there is alignment with priorities set at a county level. We have cross-referenced actions in the corporate strategy where they will support the achievement of partnership outcomes:

  • We will work to reduce the negative effects of poverty on vulnerable children, families, adults and older people– see actions COM 5 and COM 6
  • We will work to promote healthy lifestyles across all communities in Cheltenham – see actions COM 1 and COM 7
  • We will work to encourage more people to get actively involved in their communities so that people live in strong and safe communities – see action COM 4
  • We will work to ensure that everyone has an opportunity to contribute to Cheltenham’s economy - see actions ECON 1, ECON 2, ECON 4 and ECON 6.

Monitoring our performance

Monitoring of our performance will happen on a regular basis with reports going to our overview and scrutiny committees at least twice a year.