Data from the trial closure
In 2018 we commissioned an independent data collection company to record pedestrian footfall, cyclist counts, number of people sitting down, number of bicycles parked, and number of wheelchairs in the Boots Corner area, on separate weeks across the Cheltenham Transport Plan Phase 4 trial period.
All survey weeks are listed below:
- Survey week 1 (commencing 11 June 2018): before the Boots Corner trial restrictions commenced
- Survey week 2 (commencing 2 July 2018): first full week of the Boots Corner trial restrictions
- Survey week 3 (commencing 8 October 2018): after temporary changes were made to the public space, including the installation of new benches, planters and bike racks
- Survey week 4 (commencing 12 November 2018): a second week for after the temporary changes were made to the public space and also following major shop openings along the High Street
- Survey week 5 (commencing 18 March 2019): the first survey for 2019
- Survey week 6 (commencing 10 June 2019): year-on-year comparison to week 1
- Survey week 7 (commencing 1 July 2019): year-on-year comparison to week 2
- Survey week 8 (commencing 26 August 2019): a “stand-alone” survey week to acknowledge any differences as a result of school holidays
- Survey week 9 (commencing 7 October 2019): year-on-year comparison to week 3.
With the exception of week 8, the survey weeks were chosen to fall outside of school holidays. We also looked to avoid major town events, but this wasn't possible for all survey weeks and this reflects the nature of our thriving town. A narrative for the weeks’ selection has been provided below.
We're using this data to acknowledge how the Boots Corner trial restrictions and changes to the public space at Boots Corner may be affecting pedestrian and cyclist movement in the area. How the data was collected and analysed has been detailed below. The raw data for each survey week is available via links at the bottom of this webpage.
Here are the totals for each survey week:
|Week 1||14,657 total pedestrian movements|
|Week 2||27,008 total pedestrian movements|
|Week 3||31,695 total pedestrian movements|
|Week 4*||30,912 total pedestrian movements*|
|Week 5||38,345 total pedestrian movements|
|Week 6||34,222 total pedestrian movements|
|Week 7||34,391 total pedestrian movements|
|Week 8||31,402 total pedestrian movements|
|Week 9||31,874 total pedestrian movements|
|Week 1||220 total cyclist movements|
|Week 2||674 total cyclist movements|
|Week 3||694 total cyclist movements|
|Week 4*||631 total cyclist movements*|
|Week 5||656 total cyclist movements|
|Week 6||524 total cyclist movements|
|Week 7||587 total cyclist movements|
|Week 8||591 total cyclist movements|
|Week 9||626 total cyclist movements|
People sitting down
*A total of 4 hours worth of data collection was missed during survey week 4 for pedestrian footfall, cycle counts and wheelchair counts. Please read the "Analysing the data" section below for more detail.
**please note the figures for week two were taken after the railing had been removed from Clarence Street and before the new bike racks had been installed.
The way the data was collected was the same for each survey week to allow for comparisons to be made. Cameras were placed at Boots Corner to record footage for analysis.
For each survey week, 21 hours were recorded - 3 hours per day, each hour covering the “peak periods” of 8am-9am, 12.30pm-1.30pm, 5pm-6pm. Within each of these hours, the following data was collected: pedestrian footfall, cyclist counts, number of people sitting down, number of bicycles parked, and number of wheelchairs. These are described in more detail below.
“Pedestrian footfall” is a measure of the number of pedestrians passing between Boots and the end of the fountain plinth (imagine an invisible line drawn here) in both westerly and easterly directions. So, if a person was to walk over this invisible line towards the Brewery that would be one footfall “count” in a westbound direction; alternatively if a person was to walk over the invisible line towards the Regent Arcade that would be one footfall “count” in an eastbound direction. Therefore, after a whole hours recording we end up with multiple counts for both westbound and eastbound. The total of these westbound and eastbound counts is the number of pedestrian movements at Boots Corner for a given hour.
“Cyclist counts” follows the same method for “footfall” above. A “cyclist” includes a person walking with a bicycle. It’s worth noting that “pedestrian footfall” and “cyclist counts” may include a single person/cyclist going past the camera multiple times in the same hour of recording. Both of these counts are analysed automatically, and the accuracy of this has been stated as 90% by the private data collection company. However, random manual checks of the data also take place and have shown the data to be more than 95% accurate.
“Number of people sitting down” was counted manually by the private data collection company from recorded footage at 5 minute intervals.
“Number of bicycles parked” was counted manually by the private data collection company from recorded footage at 5 minute intervals. For survey week 1, this focused on the 7 bike stands next to Starbucks and the railing on to Clarence Street. For survey week 2, this focused on the 7 bike stands next to Starbucks only as the railings had been removed. For survey weeks 3 and 4, this focused on the two new cycle racks provided in the road spaces after the stands next to Starbucks had been removed.
“Number of wheelchairs” includes mobility scooters and was counted manually by the private data collection company from recorded footage at 5 minute intervals.
A person sitting, a wheelchair in the space or a bicycle parked may be counted more than once if they were in the space for longer than the 5 minute interval. For example, if a person was sitting for a whole hour, then they would make up 12 of the total counts for that hour. This means that, from the data, we don’t know how much of the percentage change is because people are sitting or parking their bikes for longer. However, this method was kept consistent across the recording weeks, making it suitable for comparison between the weeks.
Cheltenham Borough Council has previously released data collected at Boots Corner in terms of percentage increase/decrease. Each of the percentage changes that have been previously stated were calculated by comparing the totals of each dataset (pedestrian footfall, cyclist counts, number of people sitting down, number of bicycles parked, and number of wheelchairs) from the survey weeks that occurred after the Boots Corner trial restrictions (survey weeks 2 - 8), to the survey week that occurred before the Boots Corner trial restrictions (survey week 1).
However, during survey week 4 (week commencing 12 November), one of two cameras positioned in the Boots Corner area was turned on the Saturday afternoon (17 November) so that it was no longer facing Boots Corner. This camera was collecting data on pedestrian counts, cyclist counts and wheelchair counts. Therefore, for these three datasets, data was not collected for the last 4 hours of survey week 4 (Saturday 5pm-6pm and all hours on Sunday). The other two datasets, bicycles parked and people sitting, were unaffected as this data was being collected from the other camera. In order to calculate an average for all surveys after the Boots Corner trial commencement (survey weeks 2, 3 and 4), data for pedestrian counts, cyclist counts and wheelchair counts is to be taken for Monday – Saturday lunchtime only (17 hours instead of 21), as a result of the camera being turned.
Survey week selection
Each survey week was selected in advance and went ahead regardless of the weather.
Survey week 1 – week commencing 11 June 2018 was chosen to avoid the Cheltenham Science Festival the week before, the planned removal of the pedestrian guard railing at Boots Corner the week after, and the trial start day the week after that (28 June). Events that did occur during this week: Cheltenham Food and Drink Festival 15-17 June.
Survey week 2 – week commencing 2 July 2018 was chosen because it was the first full week following the commencement of the Boots Corner trial. It was important to establish a baseline as soon as the trial commenced to determine if a) immediate changes have occurred and, b) to compare to future surveys to see if there is gradual change since this date. Events that did occur during this week: Cheltenham Music Festival, FIFA World Cup viewings around town, and Midsummer Fiesta 7 July.
Survey week 3 – week commencing 8 October 2018 was chosen because it was the second full week following the installation of temporary features at Boots Corner (cycle racks, planters and new seating), which provided time for people to become familiar with the new layout. Choosing this week helped to avoid the first weekend of the literature festival the week before (which had various high-profile speakers), the opening of the John Lewis Partnership store the week after (18 October), and October half-term the week after that. Events that did occur during this week: Cheltenham Literature Festival.
Survey week 4 – week commencing 12 November 2018 was chosen to avoid Black Friday the following week and the beginning of late night Christmas shopping the week after that. This week was also chosen to avoid the major shop openings that occurred towards the end of October (e.g. Urban Outfitters), October half-term, and the special remembrance events for the centenary of WWI. Events that did occur during this week: Cheltenham Racecourse The November Meeting 16-18 November.
Survey week 5 – week commencing 18 March 2019 was chosen as it is a week in which Cheltenham had very little going on (following The Cheltenham Festival at the racecourse the week before), and therefore makes this comparable to the survey week 1. March was also selected for a survey as it is before any further changes happen in the Boots Corner/High Street area, as well as being before Easter break.
Survey week 6 – week commencing 10 June 2019 was chosen as it is the one year on comparison to survey week 1. Events that did occur during this week: Cheltenham Food and Drink Festival 14-16 June.
Survey week 7 – week commencing 1 July 2019 was chosen as it is the one year on comparison to survey week 2. Events that did occur during this week: Cheltenham Music Festival on 5, 6 and 7 July, and Midsummer Fiesta on 6 July.
Survey week 8 – week commencing 26 August 2019 was chosen as a “stand-alone” survey week to capture pedestrian and cyclist data during the school holidays, and also a bank holiday, to acknowledge any differences to the other weeks. This week will not be used in the calculations of any percentage change across the weeks as it is not consistent with the other weeks due to being recorded in the school holidays.
Survey week 9 – week commencing 7 October 2019 was chosen as it is the one year comparison to survey week 3 (which was the first survey week following the installation of the temporary street furniture at Boots Corner). Events that did occur during this week: Cheltenham Literature Festival.