Be in it, to win it! Amazing competitions with top prizes, as Tour of Britain comes to town

Published on 25th August 2017

bike decorated for a trail

To celebrate Stage 7 of the OVO Energy Tour of Britain racing through Cheltenham on 9 September, we have some top prizes to give away!

All competitions can be found at so enter today and spread the word for the chance to win some amazing prizes.

We’ve teamed up with Gloucestershire Live to bring you the ride of your life

Ever fancied a front-row seat for the Tour of Britain, watching live as the race unfolds? Well now’s your chance! Together with Gloucestershire Live, we’re offering the chance for a lucky winner to ride in the support vehicle all day, starting at Hemel Hempstead in the morning and ending at Cheltenham in the afternoon.

The lucky winner will be given a passenger place in the Vittoria Servizio Corse neutral service car which will leave Hemel Hempstead with the riders and travel all day along the route, with an up-close view as the event unfolds. You’ll be there as the riders tackle the Skoda King of the Mountains Hill Climb at Cleeve Hill, race past Cheltenham Racecourse, tackle a tight corner onto the High Street, whizz along the Prom past Neptune’s Fountain and cross the finish line by Imperial Gardens.

What’s more, a friend will have a VIP place reserved at the start and finish so they can be there for some of the action too. 

Find out more.

Win a stay at Hotel du Vin

For attendees of the Bloor Homes Cheltenham Festival of Cycling, there’s a chance to win a return trip to the town, with a stay at Hotel du Vin and bike hire from The Bicycle Hub. For your chance to win a weekend in our beautiful town, just answer one simple question which can be found on our dedicated website

Best bike spotter

Are you the best bike spotter in town? Why not explore our zingy bike trail and snap a selfie with one of the bikes, for your chance to win hospitality tickets to watch Stage 7 of the race as it passes through the town.


Exclusively for businesses, we're searching for the snazziest, brightest window display in town. Are you helping make the town zing? Your window can include one of our green bikes for starters, or you can showcase your own.

Terms and conditions

For more information, deadlines and full terms and conditions for each competition, visit 


Councillor Rowena Hay, cabinet member for finance said:  ‘’We have some incredible prizes to give away which add to our celebration of cycling. The town is really starting to feel and look quite exciting as we get nearer to the big event.’’


Like us on Facebook @cheltcyclefest


Follow us on twitter #cheltcyclefest



For press enquiries, contact Katie Sandey, communications and web team leader, on 01242 775037,



Find out more information about the full route on the day at


Traffic management

Full details about the traffic changes including a map can be found on the cycling festival website:

Business toolkit

For businesses to show their support, a free toolkit can be found on the website

Additional notes

The Bloor Homes Cheltenham Festival of Cycling is organised by Cheltenham Borough Council. Stage seven of the OVO Energy Tour of Britain is just one of the events taking place in a much wider celebration of cycling, which will see the town centre transformed with a festival vibe once more. With a focus on getting and staying active, residents and visitors alike can enjoy an active KidsZone at Pittville Park, a demonstration zone, plus a cycling supplier zone where you can test out the latest bikes, enjoy exclusive on the day discounts and much more.

The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step, taking place between Sunday 3 and Sunday 10 September 2017. Live coverage of the OVO Energy Tour of Britain will be shown on ITV4 and Eurosport in the UK, with both channels also screening daily highlights of the action.


Stage One

Sunday 3 September

Edinburgh to Kelso


Stage Two

Monday 4 September

Kielder Water & Forest Park to Blyth


Stage Three

Tuesday 5 September

Normanby Hall Country Park to Scunthorpe


Stage Four

Wednesday 6 September

Mansfield to Newark-on-Trent


Stage Five

Thursday 7 September

The Tendring Stage Individual Time Trial


Stage Six

Friday 8 September

Newmarket to Aldeburgh


Stage Seven

Saturday 9 September

Hemel Hempstead to Cheltenham