Multi-million pound redevelopment for Leisure at Cheltenham

Published on 18th December 2017

swimming pool

An exciting new look for Leisure at to begin in the New Year.

Leisure at Cheltenham is set to benefit from a £2.5m renovation to start in the New Year. The exciting programme will see the centre benefit from new fitness studios, a toddler splash pad and specially designed disabled changing areas.

In the new look centre, customers will be welcomed by staff in an improved entrance and reception area. New facilities will also include a fitness area which will be doubled in size, upgraded gym equipment and improved air conditioning. For families with young children, a new splash pad for toddlers will provide an exciting shallow water pool, with features that will encourage play and fun in the water. For those enjoying a swim, ‘pool pods’ will allow easy access to the main pool for anyone with a mobility challenge.

The project is an important collaboration between The Cheltenham Trust, which manages the Leisure at facilities and Cheltenham Borough Council. The council agreed the financial arrangements on Monday so that the improvements can be delivered. Funding has also been contributed by Sport England towards the swimming facilities as part of its Swim Local programme.

Councillor Flo Clucas, cabinet member for healthy lifestyles said:  “We have been working hard to create a newly refurbished and greatly improved leisure facility. It makes me very proud and pleased that we are able to invest in our services so that everyone can enjoy them. The Trust and council have worked well together to bring this to fruition and I am delighted that the whole council has supported it.”

The Cheltenham Trust’s chief executive, Julie Finch added: “As a not for profit organisation, we can continue to reinvest money back into our sites across Cheltenham, continually improving the customer experience and the best in health and fitness space and equipment.

“Leisure at has grown in popularity enormously in the past two years  and we need to accommodate that growing customer demand, both in the facilities we offer and the classes and activities we can provide.

“We believe that this redevelopment will provide better overall outcomes across all age ranges and will increase the numbers taking part in physical activity locally.  We are particularly keen to ensure that any of our customers who have special needs are properly catered for.

“The Trust is grateful for the support from Cheltenham Borough Council and is committed to working together to support the development of the town and what it has to offer its communities – now and into the future.”

The redevelopment is in response to an almost 40% increase in membership using the health and fitness facilities, as well as making sure the centre caters for customers with disabilities. 

It is anticipated the work will be completed by late Spring 2018.

For media enquiries, contact: Jemima Lawson communications officer, 01242 775 050 or email

Editor’s notes

Attracting over 570,000 visits per year, Leisure at welcomes a wide range of people from diverse backgrounds.  As well as local customers, competition events attract audiences from the UK and internationally.  Through this project the Trust is seeking to grow new audiences by some 5% and to increase the dwell time of existing audiences in order to improve health and wellbeing, offering great experiences for all the family whatever their age.    

The Cheltenham Trust is an independent registered charity responsible for the town’s £300m iconic cultural and leisure sites which also include the Prince of Wales Stadium, Cheltenham Town Hall, Pittville Pump Rooms and The Wilson Art Gallery and Museum.   It took over the running of these facilities from Cheltenham Borough Council in 2014.

The redevelopment is part of the Trust’s broader vision to develop the diversity of experiences within the town that encourage public participation in diverse experiences that touch and inspire people be it through Sport, Culture, Play, Competition, Heritage, Learning, Health and Wellbeing. 

The vast majority of services will run as normal while the redevelopment is underway and  customers will be kept up to date with regular newsletters and information displayed within the building and on the website.