Published on 13th June 2018

people crossing road

The new traffic plan for Cheltenham town centre will begin as a trial in two weeks’ time, on Thursday 28 June.

The changes are the fourth phase of the Cheltenham Transport Plan, Cheltenham Borough Council’s (CBC) vision for a better town centre which will improve the environment, boost the local economy and improve traffic management. Phase four focuses on changes to movement through the area known locally as ‘Boots Corner’.

Councillor Andrew McKinlay, cabinet member for development and safety at Cheltenham Borough Council, says: "As the trial scheme begins in a couple of weeks, we would like to ask residents and visitors to start thinking now about their upcoming journeys or commutes around the town. Active travel such as walking and cycling brings many benefits as well as using public transport as an alternative to the car, particularly for short trips.

“It will be advisable to allow a little extra time for journeys and to find alternative car routes when the trial starts. We appreciate there will be an initial disruption as people adapt to the changes and develop new routines.

“We hope that these changes will improve pedestrian, cycle and public transport access and reduce car use in the town centre - and that this will in turn boost the local economy and improve the environment.” 

The phase will restrict access through the section of Clarence Street through ‘Boots Corner’, North Street, Clarence Parade and Pittville Street to Imperial Circus. General traffic will be prohibited from these streets with exemptions for buses, taxis, cycles, loading or unloading between 6pm and 10am and some other exempt vehicles.

Phil Martin, manager at the Brewery Quarter said: “This trial will be good for the town centre economy as it will offer greater access for everyone to enjoy the retail and leisure offer throughout the town.”

New blue badge spaces have been created in Crescent Terrace; Inner Promenade; Grosvenor Place South; Imperial Square (Eastern arm); and Clarence Street. Blue badge parking is also available in Cheltenham Borough Council car parks. The council also runs a Shopmobility scheme where residents and visitors can register and pre-book wheelchairs, motorised scooters or other required equipment. Call 01242 255333 or email to register and use the service.

More information including frequently asked questions can be found at:

Residents and visitors are encouraged to share their feedback formally about the trial scheme when it goes live on Thursday 28 June 2018 at

Media enquiries on the development and aims of the Cheltenham Transport Plan should be made to Laura Carter, communications officer, Cheltenham Borough Council, 01242 264154, email

Media enquiries on the highways works being carried out for the Cheltenham Transport Plan should be made to Gloucestershire County Council, 01452 427550, email

Additional notes
The Cheltenham Transport Plan has been split into phases to limit disruption. Phases one, two and three are now complete and monitoring shows they are working well. 

The trial closure of Boots Corner will be carried out under an experimental traffic regulation order (TRO) from 28 June.