Knowing your Highway Code could save you a fine

Published on 19th July 2018

people crossing road

New road markings and signage to be added in Royal Well and Clarence Parade

The trial scheme at Cheltenham’s Boots Corner (CTP phase four) is now in place under an experimental traffic regulation order. Through traffic is prohibited from travelling through this area. Buses, taxis and private hire vehicles, cyclists and vehicles with specific exemptions are allowed access.

The scheme aims to make it easier for people to access the Lower High Street from the High Street and vice versa, and make Cheltenham town centre more attractive for shoppers and visitors by creating appealing open spaces which will encourage people to spend more time in the area.

Residents and commuters can now see additional road markings inside of the restriction zone (added on Wednesday 18 July) and extra reminder signs will shortly be installed on the roads leading up to the restricted zone. The county council is now sending out warning letters to unauthorised people still driving through the zone.

Cllr Andrew McKinlay, cabinet member for development and safety at Cheltenham Borough Council, says: “The signage that we need to legally use to mark the restricted section of the highway is not widely known and has caused some confusion with motorists.

“These warning signs are occasionally known as ‘Evel Knievel’ signs, as they show a motorbike over a car in a red circle - it indicates that no motor vehicles are allowed.”

The enforcement camera at Clarence Street is recording activity and issuing warning letters. Gloucestershire County Council will then issue fines at the standard charge of £60, or £30 if paid within two weeks.

Scott Tompkins lead commissioner highways authority, Gloucestershire County Council said: “To help people understand where the zone begins, and to make sure drivers know that Boots Corner is closed to unauthorised vehicles, we’ve put in new road markings and additional signs and barriers will be added shortly.

“Road users should not be relying on their digital devices and instead should observe and take note of the road signs in place, in line with the Highway Code.”

The council is keen to encourage residents and visitors to consider their journey and to help play a role in revitalising this key area by making use of active travel such as walking and cycling where possible.

Media enquiries on the development and aims of the Cheltenham Transport Plan should be made to the communications team, Cheltenham Borough Council, 01242 264332, email

Media enquiries on the highways works being carried out for the Cheltenham Transport Plan should be made to Gloucestershire County Council, 01452 427550, email

Additional notes
Improving the environment and traffic management, and boosting the local economy is at the heart of the Cheltenham Transport Plan (CTP), Cheltenham Borough Council’s (CBC) vision for a better town centre.

Gloucestershire County Council (GCC), as local highway authority is making the changes to the streets to enable the scheme.

Residents and visitors are encouraged to share their feedback about the trial scheme formally at