Supporting road users at Cheltenham’s Boots Corner

Published on 16th August 2018

Boots Corner, High Street

Extra measures help manage traffic on the approach to Boots Corner

Road users in Cheltenham town centre are reminded of the temporary trial and traffic restrictions at Boots Corner.

Since the trial closure at Boots Corner began in June this year, warning letters have been sent out to the owners of unauthorised vehicles entering the prohibition of driving zone. Now extra signage has been introduced and the camera has been switched on; meaning penalty notices are now being issued by Gloucestershire County Council to all unauthorised vehicles who enter the prohibition of driving zone.

Additional signage was added on the approach to the prohibition of driving zone in the town centre almost two weeks ago. The majority of the signs are on Royal Well Road where there are also new barriers to help guide road users into the lane they need.

At the heart of the Cheltenham Transport Plan (CTP), the borough council’s vision for a better town centre, is to improve the environment, traffic management and boost the local economy.

The new signs and barriers and the layout itself is temporary. Further changes can also be made as the trial continues, should the council consider them to be necessary.

The trial scheme at Boots Corner (CTP phase four) is in place under an experimental traffic regulation order. Buses, taxis and private hire vehicles, cyclists and vehicles with specific exemptions are still allowed access through this area.

Councillor Andrew McKinlay, cabinet member for development and safety at Cheltenham Borough Council said: “I am pleased with the additional signage for the new traffic layout which has helped make the new restrictions clear to drivers. 

“The closure of Boots Corner to through traffic is temporary up to an 18 month period. This allows us to adjust the scheme in response to feedback from local residents.”

As the local highway authority, the county council is carrying out these works on behalf of Cheltenham Borough Council.

Jim Daniels, parking manager at Gloucestershire County Council, said: “It’s now nearly seven weeks into the trial, and we’ve listened to initial feedback about the new traffic arrangements and put some additional traffic signs and road markings in place to assist the public in using the new layout.

“The newly installed camera on the bus lane at Clarence Street in Cheltenham was switched on on the 10th August. This means that any unauthorised vehicle driving through the prohibited lanes at ‘Boots Corner’ will be issued with a penalty fine.

“The camera at ‘Boots Corner’ enforces the trial road layout which forms part of Cheltenham Borough Council’s transport plan.”


Media enquiries on the development and aims of the Cheltenham Transport Plan should be made to the communications team, Cheltenham Borough Council, 01242 264332, email communications@cheltenham.gov.uk

Media enquiries on the highways works being carried out for the Cheltenham Transport Plan should be made to Gloucestershire County Council, 01452 427550, email pressoff@gloucestershire.gov.uk

Notes:

The Cheltenham Transport Plan is a key part of the borough council’s vision for Cheltenham, which includes supporting the ongoing social and economic regeneration of the town, promoting good design, to put people before traffic, and to promote accessibility by improving pedestrian and cycling linkages.

The trial scheme at Boots Corner (CTP phase four) in place under an experimental traffic regulation order. Buses, taxis and private hire vehicles, cyclists and vehicles with specific exemptions are still allowed access through this area.

The trial is temporary for an 18 month initial period which allows for the scheme to be adjusted in response to feedback from local residents.

Gloucestershire County Council (GCC), as local highway authority is making the changes to the streets to enable the scheme.

Please read more about the scheme, including frequently asked questions, parking, blue badge holder information, sustainable travel and maps on the borough council’s website: https://www.cheltenham.gov.uk/transport-plan

Residents and visitors are encouraged to share their feedback about the trial scheme formally at gloucestershire.gov.uk/ctp.