Council supports 16 Days of Action with ribbons on Municipal Offices railings.

Published on 10th December 2018

councillors supporting 16 days of action

Purple ribbons and myth-busters on the railings to raise awareness about domestic abuse.

Today (10 December) the council is dedicating the day to raising awareness about domestic abuse as part of the national campaign ‘16 Days of Action’. It is also displaying purple ribbons on the Municipal Offices railings to draw attention to local support services and the local Glostakeastand campaign.

Each year Gloucestershire participates in the International 16 days of action against gender-based violence; starting on the 25th November (International day for the elimination of violence against women) and ending on 10th December (Human Rights day).

In a Public Health England document, an estimated 1.9 million adults aged 16 to 59 years experienced domestic abuse in the year ending March 2017. Women (7.5%) were more likely to have experienced domestic abuse than men (4.3%).

To support the campaign’s objectives the council is sharing information with staff. This includes the forms of domestic abuse (psychological, physical, sexual, emotional, verbal and economic), myth-busting with facts and figures and signposting to local support services such as: Gloucestershire Domestic Abuse Support Service (GDASS ), Gloucestershire Take A Stand, Gloucestershire Rape and Sexual Abuse Support (GRASAC) and the Holly Gazzard Trust.

Council managers are also being provided with a toolkit and directory which aims to help employees to feel supported in their workplace to deal with domestic abuse disclosures.

Tim Atkins managing director of place and growth said: “Domestic abuse is a hugely destructive problem and 1 in 4 women and 1 in 6 men are affected by domestic abuse. We have a collective responsibility and duty of care to tackle it and I’m asking all employers in Cheltenham to download the toolkit available from and support this campaign.”

Cllr Flo Clucas, cabinet member for healthy lifestyles said: “Today represents a really important day where we are saying no to domestic violence. We continue to work with important partners like Gloucestershire Domestic Abuse Support Service, the Hollie Gazzard Trust and many more who offer packages of support. I encourage everyone in Cheltenham to wear something purple as a representation of support for Glostakeastand campaign and share the information to inform others. It shows survivors in the community that we stand with them and that we support them.”

To find out more about the 16 days of action toolkit go to Supportive and informative apps include Brightsky and HollieGuard which are available through app stores.

For media enquiries contact Jemima Lawson communications officer 01242 26 4332 or email

Notes to editors:

To view the video of Tim Atkins, managing director of place and growth expressing his support for the 16 Days of Action against gender-based violence it is available on the Cheltenham Borough Council Facebook page.

The toolkit is available from and Business in the Community

South West Survivor Pathway is a comprehensive online directory providing information about local sexual violence services across the South West

Gloucestershire Rape and Sexual Abuse Support is an independent charity and affiliated to Rape Crisis England & Wales. Find out more

Gloucestershire Domestic Abuse Support Service is a county-wide service designed to reduce the level of domestic abuse and improve the safety of victims and their families. Find out more

Bright sky  app which is provides support and information to anyone who may be in an abusive relationship or those concerned about someone they know.

The Hollie Gazzard Trust has an app called Hollie Guard which automatically sends your location and audio/video evidence to your designated contacts with a simple shake or tap.