Share your views on Cheltenham’s award winning night time economy

Published on 29th July 2019

Purple flag award logo

Survey ends on 30 September 2019 - let us know what you think about the town's night time offer.

Cheltenham was nationally recognised earlier this month by Purple Flag accreditors as ’Best in Appeal’ for its vibrant choice of night time leisure and entertainment, for a diversity of ages, groups, lifestyles and cultures. Cheltenham has successfully retained its Purple Flag status since 2016 and now residents are asked to share their views on Cheltenham’s evening and night time offering through a short survey.

The survey results will form part of Cheltenham’s application for renewal of the Purple Flag status.  The feedback will also provide the council with a better understanding of how people use and view the town during the evenings.  The survey is available online and paper copies can be collected from the Municipal Offices. Deadline for responses is close of business on 30 September 2019.

What is Purple Flag?

Purple Flag is an accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in managing the evening and night-time economy.

Councillor Andrew McKinlay, cabinet member for development and safety, said: “We are very pleased to have retained our Purple Flag status over recent years and hope to once again. This year’s ‘Best in Appeal’ recognition, awarded to us through Purple Flag, further demonstrates the hard work and commitment of local businesses, partners and volunteers who make Cheltenham feel inviting and safe.

“Purple Flag gives national recognition to the fact that Cheltenham, and particularly its night-time economy, is safe, well managed and offers diversity for everybody to enjoy.

“We’d ask anyone who has a view on our night time economy to complete the short survey to help us further develop our night time offer.”

Cheltenham will be submitting its application to renew Purple Flag in October this year.

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Since 2007, Purple Flag status has been awarded to over 75 towns and cities in the UK and Ireland. Purple Flag accredited areas have all reported a consistent increase in footfall and a decrease in crime within the evening and night time economy. The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.