‘Take recycling into your own hands’ - the theme of this year’s national Recycle Week asks us all to get involved!

Published on 24th September 2019

recycling ubico trucks

Cheltenham residents are being encouraged to support this year’s national Recycle Week (23-29 September) and recycle even more to help protect our environment.

Delivered by Recycle Now on behalf of the Waste and Resources Action Programme (WRAP), Recycle Week aims to raise awareness about the benefits of recycling and this year the campaign is challenging everyone in the UK to ‘take recycling into their own hands’ and to get their recycling right to protect the environment.

Latest research from Recycle Now reveals that over 60% of UK households are now recycling more than they were a year ago because of environmental concerns.

Inspired by programmes such as ‘Our Planet’ and global figureheads such as Greta Thunberg and Sir David Attenborough – looking after the environment has never been so important to the nation.

The research shows that more and more UK households are recycling plastic drinks, cleaner, toiletry and shampoo bottles, amongst other items including glass and metal tin cans. The level of increase of glass and metal / tin cans is at a slightly lower level compared to the other items cited.

Nearly a third of these people cite environmental concerns as the main reason for doing more and other attribute it to an increased awareness of what can be recycled. Whilst the research showed an increase in recycling, it also showed that UK households sometimes incorrectly put items like nappies, toys and toothpaste tubes in the recycling bin.

Cheltenham is a town of recyclers – but there are some simple things that we can all do to make our recycling even better:

  • Recycle more of these items: Plastics -shampoo, hand wash, bubble bath, shower gel, bathroom cleaner, bleach, and cosmetics. Aerosols – deodorant, air fresheners. Cardboard – toilet rolls, toothpaste boxes
  • Make sure these never go in the recycling bin: wet wipes, nappies, cotton buds, sanitary products.

What and how we recycle really matters. Recycling an item rather than throwing it in the general rubbish bin means that it will be dealt with in the most environmentally friendly way, keeping materials in use and out of the environment.

Craig Stephens, campaign manager for Recycle Now, said: “This year we’ve all taken more notice of our impact on the environment, and realised that recycling is part of reducing that impact. Here in Cheltenham it’s no different – more and more of us are recycling, so the next step is to make sure we get our recycling right. So come on, Cheltenham, keep up the great work and let’s make the town’s recycling better than ever before!”

Councillor Chris Coleman, cabinet member clean and green environment said: “Cheltenham residents have really supported the need to recycle and we achieved a 51% recycling rate in 2018/19 but we need to do more.”

If you’re at all unsure about how to recycle a specific item, check out our website: www.cheltenham.gov.uk/recycling and keep up to date with the facebook and twitter pages.


For press enquiries please contact: communications team 01242 264 332 or email communications@cheltenham.gov.uk

Notes to editors

For information about recycling, recycling centres, banks and what happens to Cheltenham’s recycling visit www.cheltenham.gov.uk/recycling

Partners for Recycle Week include: - Evian, Britvic, Danone, Innocent, Boots, Robinson Squash, Fruit Shoot, Purdey’s, J2O, Aqua Libra, Tango, Coca Cola, Pepsi Co, Ecover and Method.

Click here to download Recycle Week images

About Recycle Week

Recycle Week is the UK’s annual event to build awareness of and encourage increased participation in recycling behaviour. It is organised by WRAP under the Recycle Now brand and will take place this year in the last week of September (23rd -29th September).

About Recycle Now

Pioneers of a new normal. Experienced doers. Passionate leaders of the UK’s recycling movement. Through Recycle Now, we work collaboratively with the UK’s biggest organisations to realise our vision of a future where recycling is the new normal.