Free parking for shoppers during race week

Published on 28th February 2020

Front corner of a parked car

Parking in all council-run car parks will be free of charge every afternoon during Cheltenham race week, for customers arriving from 1pm onwards.

From Monday 9 to Friday 13 March 2020 inclusive, visitors can enjoy the town centre for longer thanks to free parking. The initiative is designed to encourage shoppers to visit during Cheltenham's Gold Cup festival, providing support to local retailers and businesses during what can otherwise be a quiet time for the town centre.

Car parks allowing free parking to customers arriving after 1pm each day from Monday 9 to Friday 13 March 2020 are:

Bath Parade

Bath Terrace

Chelt Walk

Commercial Street

High Street

Coronation Square

West End

Regent Arcade

Rodney Road

Royal Well (maximum stay 4 hours)

Sherborne Place

St Georges Road

St James Street

Town Centre East 

Councillor Steve Jordan, leader at Cheltenham Borough Council, said: “There is a real buzz in Cheltenham when the races come to town, but we know that some retailers in the town centre experience a very quiet time throughout the day. We would very much welcome those who aren’t busy at the races, to visit our vibrant town centre and all that it has to offer.”

Kevan Blackadder, director of Cheltenham Business Improvement District (BID), added: “Too many locals stay away from the town centre during race week, but it’s a great time to come into town.

“It’s good to see that the council is again supporting this initiative, which I’m sure will help more businesses make the very best of the opportunities that race week brings. While it’s a fantastic time for our many food and drink businesses, we need to ensure that retailers and others benefit as well.”

Free afternoon parking during race week applies only to the council-run car parks listed. It does NOT apply to Chester Walk, North Place, NCP Portland Street, NCP The Brewery Quarter, Sandford Lido, CitiPark John Lewis, or any other privately-run car park in the town centre, neither does it apply to on-street parking.

For general information about parking in Cheltenham, visit our parking pages or contact the team on 01242 264114 or email

For press enquiries contact: communications, telephone 01242 264231, email

For Kevan Blackadder, contact telephone 07715 770213, email