Recycle Week starts today! Together – we recycle.

Published on 21st September 2020

national campaign together we recycle

Cheltenham Borough Council will be joining in Recycle Now’s 17th annual recycle week under the banner 'Together - We Recycle'.

This year the theme will thank everyone who has continued to, or increased their items, to recycle despite the challenges of Covid-19. It will also encourage everyone to support recycle week by using #RecycleWeek on social media.

Statistics released by Recycle Now show that through lockdown the UK has become even more environmentally aware, with nearly 9 in 10 households saying they ‘regularly recycle’.  Coming out of lockdown, more people are prepared to change their lifestyles to help the environment: 73 per cent, up from 68 per cent in 2019. In addition, 93 per cent of UK households say they believe that ‘everyone has a responsibility to help towards cleaning up the environment’.

The figures come from research carried out during lockdown and an omnibus survey completed in July.

Peter Maddox, Director, WRAP UK, said: “It’s fantastic to see that despite everything that has been thrown at them this year, more people than ever in Cheltenham are taking responsibility for protecting the environment by choosing to recycle. This is something we can all do, wherever we live – an individual action that, when performed by everyone, adds up to a huge change.

“Ubico recycling and waste workers have been real heroes too, providing the best service possible under the most difficult of circumstances. The recognition they received in the form of friendly waves, notes, cards and gifts left out for them is heart-warming proof of how Cheltenham has cooperated.

“Recycle Week this year is an opportunity to thank everyone in Cheltenham for continuing to recycle, whatever their circumstances and to celebrate the way we have all pulled together. There has been a positive leap forward in attitudes that we must capitalise on so Cheltenham can do even better in the coming year!”

Councillor Chris Coleman, cabinet member clean and green environment continued: “Cheltenham residents have really supported the need to recycle during lockdown and we have already recycled 47% more - during this period. Together we can continue and improve on our 2019/20 recycle rate of 51.23%.”

For more information about recycling in your area, visit 

For more information on Recycle Now, visit  

For media enquiries contact 01242 264332

Recycle Now: Carolyn Smith, 07799701412, or visit @recycle_now 

Recycle Week images

Notes to Editors:

Recycle Week partners

This year, for the first time, Recycle Now is delighted to welcome commercial donors who are supporting Recycle Week: Sainsbury’s, Ocado, Co-op, Britvic, Highland Spring, Unilever UK and Ireland, Suntory Beverage and Food GB&I, Danone, PepsiCo, Reckitt Benckiser, Eco Surety, Suez and Waitrose are providing funding  to help inspire citizens to recycle more of the right things, more often, as well as organising their own events and activities during the Week. L’Oréal is running a campaign before, during and after Recycle Week, during which 50p from each of the first 100,000 bottles of L’Oréal products sold in Boots stores will be donated to Recycle Now to help deliver its mission to get more people recycling more often.

About Recycle Week

First staged in 2004, Recycle Week is now the UK’s largest national annual recycling campaign. It is the week where citizens, media, local governments, and brands come together to meet one goal: to galvanise everyone into recycling more of the right things, more often.

About Recycle Now

Recycle Now is one of WRAP’s family of consumer facing brands.

An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home.  Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.