Improving the directional signage for Cheltenham town centre

Imperial Gardens sign

The wayfinding project has been ongoing for a number of years with the aim of improving the pedestrian and cycle networks around the town. The overall vision of the project is to create a system that can be viewed online at home, which then appears on signage around the town, helping both local residents and visitors navigate between destinations. A signage strategy was produced by a design consultancy and the first phase of signage was installed in 2014.