Cheltenham is a Purple Flag town

Purple flag flying outside the muni

In 2016 Cheltenham was awarded Purple Flag status by the Association of Town and City Management (ATCM) in recognition of our excellent evening and night time economy. The award was successfully renewed in 2017. 

We need your help

We are currently applying to renew Cheltenham's prestigious Purple Flag award and have launched an online survey to ask residents and visitors about their experience of Cheltenham. Please take a few minutes to take our survey

What is Purple Flag?

Purple Flag is a prestigious town and city centre award – similar to Blue Flags that are presented to outstanding beaches and Green Flags for excellent parks. Through the Purple Flag scheme, the ATCM aims to recognise and highlight towns and cities that are committed to raising standards and broadening their appeal, specifically between the hours of 5pm and 5am. 

The award recognises centres that have a vibrant and diverse mix of dining, entertainment, leisure and cultural offers available, while promoting the safety and wellbeing of visitors and local residents.

Cheltenham’s Purple Flag status is supported by a working group made up of representatives from the local licensed trade, Cheltenham Borough Council, the voluntary sector, the police, Cheltenham Business Improvement District (BID), the Office of the Police and Crime Commissioner and the University of Gloucestershire Students' Union.

View the 2016 application document here.

What happens next?

Since being awarded Purple Flag status we have developed a website, funded through the Late Night Levy, to promote our evening and night time economy and its Purple Flag status ( The website provides a one-stop resource for visitors with information about Purple Flag, transport and public safety as well as listings for all licensed premises and restaurants within the Purple Flag area.

Purple Flag status needs to be maintained and renewed annually. The 2016 success was repeated in 2017 and the partners are now embarking on the 2018 renewal.