Published on 26th November 2013

flowers including a poppy

Some of Cheltenham’s busiest roads and roundabouts are to benefit from trial ‘urban meadow’ planting, following the success this year of similar planting in Gloucester’s Eastern Avenue.

Gloucestershire Highways and Cheltenham Borough Council are joining forces to bring colour for summer 2014. The areas in Cheltenham have already been prepared and the seed mix will be sown during the spring 2014.

The sites are Benhall roundabout, the verge enclosed with the barriers and a swath around Coronation Square roundabout and the verge outside St Aidan Church and the YMCA.

Janice Peacey, community ranger for Cheltenham Borough Council, said: “The new urban meadow planting should provide pollen and nectar for a good range of insects as well as look beautiful for people using these busy routes in Cheltenham. We also look forward to hearing people comments on the trial meadow areas.”

Councillor Roger Whyborn, cabinet member for sustainability, added: “We’re pleased to be working with Gloucestershire Highways on this project. The urban meadows have been very successful in surrounding areas so we’re delighted to be able to trial them in Cheltenham. As well as being attractive to look at, the meadows provide pollen and nectar for pollinating insects so they can thrive.”

County Councillor Vernon Smith, cabinet member for highways said, “We received many positive comments about the urban meadows in Gloucester and it’s great that we are now working with Cheltenham Borough Council to trial the planting in Cheltenham.  I’m confident that the meadows will brighten up these sites and I look forward to seeing them in bloom next year.”



For press enquiries, contact: Kelly Carter, communications officer, telephone 01242 264154 or email: [email protected]