Published on 17th June 2014

Sign in Montpellier

After a two week auction, signature pigeons from the old pedestrian signage have been sold off to the highest bidders, raising £1,895 for the three former mayor’s charities.

Members of the public were given the opportunity to bid for one of the cast iron pigeons, of which there were 11 in total. An impressive offer of £450 was the highest bid recorded over the two weeks.

The three former mayor’s charities: Hester’s Way Neighbourhood Project, Cheltenham Animal Shelter and Victim Support will all benefit from the money raised.

Jennie Ingram, PA to the mayor said: “It’s an amazing amount of money that has been raised for the three charities. It is also great to see that the pigeons that have directed the Cheltenham residents and tourists for over 20 years will now be re-homed.”

The old pedestrian signage will make way for an exciting new signage project which will be introduced to the town over the coming weeks. The new ‘wayfinding’ project will have finger-post signage and simple maps with clear graphics to help give clearer direction to those unfamiliar with the town. As well as showing pedestrian routes, the mapping will also identify bus and strategic cycle routes.


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