Published on 15th June 2017

closeup of silver car

Everyone has a view on parking and that’s why resident and visitor feedback has been so important in helping to shape the council’s parking strategy, which was approved at cabinet this week (13 June).

The strategy will ensure the provision of adequate parking up to 2031 and carefully considers: environmental improvements, better carpark signage; consistent off-street parking charges; increased cashless payment options including online; better data gathering and more.  See the full report.

An important part of the strategy is sustainable travel, including walking and cycling; and the borough council has committed to working closely with Gloucestershire County Council to develop this and make best use of available funding.

Councillor Andrew McKinlay, cabinet member for development and safety said: “I am pleased that cabinet approved the report, as the implementation of the recommendations will help to make parking charges more consistent and positively influence parking behaviour.

‘’We’re aiming to reduce congestion, improve signage and the general parking environment, enhancing the visitor experience which will help to support the growth of the town’s economy.

 ‘’I’d like to thank all the residents, businesses and partners who contributed to this important piece of work.’’

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Some modest increases to parking charges may be proposed later on, but these will be subject to further consultation through the review of statutory Parking Orders and the council will have to have regard to any representations received.

Cheltenham Borough Council has not increased parking charges for the last seven years and we are having regard to other towns and cities and their relative attractiveness as retail centres.

If we do not align the charges sensibly, this will lead to increased congestion and more problems for those trying to access local services.