Published on 24th May 2019

Boots Corner, High Street

Following feedback from residents and businesses, changes are being introduced to phase 4 of the transport plan – ‘Boots Corner’ – as it enters its final six month trial period.

The trial makes provision for the scheme to be adjusted in response to feedback and data gathered since it began in June 2018. The changes, which will go live from this June, are in response to common themes raised during the trial, including blue badge provision and access for businesses on Clarence Parade and parts of Clarence Street.

Gloucestershire County Council is running revised experimental traffic regulation orders (TROs) for a new six month period from June 2019 with the following key elements:

  • A new 24 hour bus gate restriction on Clarence Street between its junctions with Post Office Lane and Imperial Circus – this continues the restriction meaning that only buses, taxis and cycles can use this route
  • A new Prohibition of Driving arrangement consisting of the route Pittville Street > High Street > Promenade > Imperial Circus > Clarence Street > North Street.
  • The removal of the experimental Prohibition of Driving on Clarence Street from Cheltenham House car park to Post Office Lane and on Clarence Parade
  • Introducing two-way traffic on part of Clarence Street (from St Georges Place to the Clarence Parade junction), on Clarence Parade and on Crescent Place – this will be the first time that two way traffic has been allowed on these streets for several decades.
  • Revised waiting restrictions on all of the above roads – to improve traffic flows.
  • Adding ‘Blue Badge Holders Only’ parking on Winchcombe Street – in response to concerns raised by the Accessibility Forum.
  • Altering signs and road markings to reflect these changes

Councillor Andrew McKinlay, cabinet member for development and safety said: ‘’I welcome these changes being implemented by colleagues at GCC as a positive response to the feedback on the trail to date. We are grateful for the patience of the local traders and trust that these changes respond to the concerns that they have raised.’’

The work is all part of a wider strategy to improve the town centre and the borough council shortly plan to release a 3D ‘fly-through’ animation to showcase how it could be possible to extend the positive improvements already visible on some parts of the high street.

For more information including revised maps showing the amendments visit www,  

Share your views

In response to these changes, Cheltenham Borough Council and Gloucestershire County Council continue to welcome feedback which can be provided through the online survey at



For press enquiries contact: [email protected], 01242 264231


Improving the environment, traffic management and boosting the local economy is at the heart of the Cheltenham Transport Plan (CTP), the borough council’s vision for a better town centre.

Encouraging people to consider other modes of travel supports government policy and also supports the county council’s transport plan objectives.

For more information about the transport plan, visit