2016-17 Corporate Strategy

The council has now agreed and published its corporate strategy for the forthcoming year (April 2016 to March 2017).

The strategy focuses our efforts on three high level outcomes covering the issues that matter most to our residents, businesses and visitors. We also have an internal “transformation” outcome covering commissioning, asset management, business improvement and financial management. The outcomes are:

  • Cheltenham's environmental quality and heritage is protected, maintained and enhanced
  • Sustain and grow Cheltenham’s economic and cultural vitality
  • People live in strong, safe and healthy communities
  • Transform our council so it can continue to enable delivery our outcomes for Cheltenham and its residents.


Cheltenham Borough Council is a commissioning council which puts a strong focus on understanding the needs of Cheltenham and its people in designing outcomes for our services. By using a strategic commissioning approach we are seeking to improve the outcomes for people who rely on the council and the wider public sector whilst at the same time creating opportunities for financial savings.  

“We are leading our community by taking a commissioning approach. We are driven by the needs and strengths of people and place in order to improve wellbeing, the economy and the environment and use resources efficiently and effectively” 

As part of our commitment to this vision we are exploring different ways of delivering services that meet the needs of our customers and deliver value for money.

Working in Partnership

Cheltenham Partnerships is in the process of developing its action plan for 2016/17. This will identify the most-pressing issues for partnership activity where there is both corroborating evidence about community needs and a willingness from partners to work collectively on solutions but also where there is alignment with priorities set at a county level. We have cross-referenced actions in the corporate strategy where they will support the achievement of these emerging partnership outcomes: 

  • Strengthening the emotional wellbeing and resilience of vulnerable children, young people and adults - see actions COM 7
  • We will work to promote healthy lifestyles across all communities in Cheltenham - see actions COM 8, COM 9, COM 10
  • We will work to encourage more people to get actively involved in their communities so that people live in strong and safe communities - see actions COM 6
  • We will work to ensure that everyone has an opportunity to contribute to Cheltenham’s economy - see actions ECON 1