Published on 17th June 2021

Pride and trans flag at the Municipal Offices

The mayor of Cheltenham, Cllr Steve Harvey, has announced plans to work with chairperson of Pride in Gloucestershire, Jason ‘JayJay’ Potter-Peachey, to promote LGBT+ equality.

Cllr Harvey said: “As the mayor, chairman of Full Council, and First Citizen of our beautiful borough, I think it is important that we strive for greater awareness, understanding and equality on LGBT+ issues.

“I am grateful that JayJay has agreed to work with us to explore ways in which Cheltenham can be even more inclusive. Jay Jay will bring valuable knowledge and experience that will support the public engagement work of the mayor.’’

Chairperson of Pride in Gloucestershire, JayJay Potter-Peachey, said “I am delighted to have been asked by the mayor to work with the council and to help make a positive contribution to promoting LGBTQ+ equality. Cheltenham is a diverse town, we need to recognise this and work towards open dialogue and conversation to make sure every person in the town feels welcomed.”

Cheltenham Borough Council has been proud to work with Cheltenham LGBT+ Partnership since its inception in 2015 and flies the Progress Pride flag or transgender flag on key dates in the LGBT+ calendar, such as for LGBT History Month in February, Transgender Day of Visibility in March and the dates of Pride events in Cheltenham and Gloucester. The first Cheltenham Pride event in 10 years was held in 2019 in Pittville Park with funding from the council’s Community Pride fund. The council is working to support Pride in Gloucestershire and partners to deliver a return of the event in 2022.

During the mayoral year, Cllr Harvey will also take advice from diversity and inclusion expert, champion and Cheltenham resident, Jermaine M Ravalier, Professor of Psychology at Bath Spa University.

Professor Jermaine M Ravalier, continued: “In the past year the council has had many questions asked of its member's stance on various issues of diversity. I am delighted that Cllr Steve Harvey has reached out to me and I will be working with both him and the council to advise him in his role as mayor, and look forward to helping him make a difference in the county and beyond.“

For more information on LGBT+ communities in Cheltenham visit the council’s website

For media enquiries, contact: communications, telephone 01242 264154, email [email protected]

Professor Jermaine M Ravalier is a Professor of Psychology at Bath Spa University and lives in Cheltenham. Professor Ravalier has a background in Work and WellBeing (Psychology) and is passionate about diversity and inclusion.