Published on 14th July 2021

Cllr Atherstone launches new Move More challenge

Cheltenham community encouraged to get physical over the summer and clock up miles for wellbeing.

This summer, Heads Up Cheltenham and Move More have come together to launch the ‘Heads Up Move More Miles’ challenge for the whole community of Cheltenham - to encourage more physical activity, which in turn can help mental health and wellbeing.

From Monday July 26, families and communities will be able to support their local primary school in working towards the challenge to Move More Miles until the beginning of September. It is well known that physical activity can improve mental health and wellbeing, so Heads Up Cheltenham and Move More are encouraging us to get active this summer.

By walking, running or cycling, you can count the miles generated over the six weeks of school summer holidays and send them to your local school or Heads Up Cheltenham via email: [email protected] The winning school and family will then be announced in the autumn by Cheltenham Mayor Cllr Steve Harvey.

Cllr Victoria Atherstone, cabinet member for culture, wellbeing and business, said: “This is a very exciting challenge to be involved in. Research shows the significant importance of physical activity and, as mental health champion for the council, I cannot emphasise enough the benefits of getting out in nature and being active for our mental health and wellbeing. For example, whether that is your usual walk, jog or run or spending time with your family to go out together for mindful walks, it’s all a good way to soak up and enjoy the natural world around us.

“I’m really excited to be donating all my steps to local schools in my ward and I hope the whole of Cheltenham will join in and get active this summer, donating their miles to their local schools too.’’

Andy Herbert from Move More, continued: ‘’The Move More Mile challenge was initially launched to encourage friendly competition and challenge school communities to get active during the national lockdowns. We are now delighted to be partnering with Heads Up Cheltenham and use the challenge to positively impact the mental health and wellbeing of children, young people and adults across Cheltenham.’’

The challenge cards will be distributed through local primary schools, or downloadable and printable via and members of the community can donate their own active miles to their local primary school.

Let’s enjoy a summer of our physical health helping our mental health, and move more miles!

Find out more about Heads Up Cheltenham and their work on their Facebook page:

For media enquiries contact communications, email [email protected] or telephone 01242 264332.


  • Heads Up Cheltenham steering group includes: Cheltenham Borough Council, Gloucestershire Health & Care NHS Foundation Trust, Gloucestershire Clinical Commissioning Group, Move More, Cheltenham Borough Homes, Cheltenham Education Partnership, Cheltenham Learning Partnership, The Cheltenham Trust, Gloucestershire Rural Community Council, Gloucestershire County Council and Gloucestershire Constabulary.
  • HUC Move More Miles Challenge runs from Monday 26 July to Friday 3 September. Find out more
  • Move More is a registered charity whose mission is to instil a love of physical activity within all children so they develop a positive, life-long attitude to moving more. Delivering PE and school sport within Primary Schools across Gloucestershire; develop bespoke family engagement programmes to help them lead a more healthy lifestyle; run multiple school holiday camps; and, work with community partners. For more information visit