Premises licence

We offer pre-application advice for variation applications.

If you run a business in Cheltenham that carries on any or all of the activities listed below, you will need to be licensed by this authority:

  • Retail sale of alcohol 
  • Provision of hot food and beverage at any time between 23:00 and 05:00
  • Provision of entertainment (music, sporting events etc.)

The licence you must apply for is a premises licence.  If your premises licence will include the retail sale of alcohol, you will also need to nominate someone with a personal licence to act as the designated premises supervisor (DPS).

Premises licence 

A premises licence is a licence for the premises (i.e. your business) and is address specific.  It specifies a number of important things including the activities licensed, any conditions attached to the premises licence and your nominated DPS.

How to apply for a premises licence

You can apply for pre-application advice and assistance with your application.

To be eligible for a premises licence, you must confirm that you intend to carry on licensable activities at the premises to be licensed and is:

  • anyone who operates a business on the premises to which the application relates
  • a recognised club
  • a charity
  • a health service body
  • a person who is registered under the Care Standards Act 2000 in relation to an independent hospital
  • a chief police officer of a force in England and Wales
  • anyone discharging a statutory or function under Her Majesty's prerogative
  • a person from an educational institute
  • any other permitted person

To make an application for a new premises licence, you need to submit to us:

  1. The application form – See also “Operating schedule”
  2. A DPS consent form (if you are apply to sell alcohol)
  3. A scaled plan of the premises
  4. Documents to show your right to work in the UK (if applicant(s) are individual(s))

There are a number of responsible authorities that must be consulted on your application.  These are:

  • Gloucestershire Constabulary at Cheltenham Police Station
  • Gloucestershire Fire & Rescue
  • Pollution prevention
  • Health and Safety enforcement
  • Local planning authority
  • Child Protection
  • Trading Standards
  • NHS Gloucestershire
  • Home Office's Alcohol Team

If you submit your application to us electronically (either using the online form or by email), it is our responsibility to distribute the application to the responsibilities.  

If however you submit the application to us on paper, the responsibility to distribute the application to the responsible authorities is yours.  You must post copies of the application form to them on the same day as you submit the application to us.


The scale plan of the building - unless we agree in writing beforehand - must comply with the Regulations. The plan shall be drawn at a scale of 1:100 and shall show:

  1. The extent of the boundary of the building, if relevant, and any external and internal walls of the building and, if different, the perimeter of the premises;
  2. The location of points of access to and egress from the premises;
  3. If different from paragraph (2), the location of escape routes from the premises;
  4. In a case where the premises is used for more than one existing licensable activity or qualifying club activity, the area within the premises used for each activity;
  5. Fixed structures (including furniture) or similar objects temporarily in a fixed location (but not furniture) which may impact on the ability of individuals on the premises to use exits or escape routes without impediment;
  6. In a case where the premises includes a stage or raised area, the location and height of each stage or area relative to the floor;
  7. In a case where the premises includes any steps, stairs, elevators or lifts, the location of the steps, stairs, elevators or lifts;
  8. In a case where the premises includes any room or rooms containing public conveniences, the location of the room or rooms;
  9. The location and type of any fire safety and any other safety equipment; and
  10. The location of a kitchen, if any, on the premises.

The plan may include a legend through which the matters mentioned are sufficiently illustrated by the use of symbols on the plan.


You must advertise the application.

1.    Public notice in the local press

Locally circulated newspapers are the Gloucestershire Live or Western Daily Press.  The public notice must be published within 10 working days of the application being submitted to us.  Failure to do this will invalidate your application.

2.    Public notice outside 

A notice at the premises for a period of 28 consecutive days from the day after the day on which the application was given to the council. The notice has to be at least A4 size, on pale blue paper, printed legibly in black at font size 16 or larger. It must be capable of being conveniently read by passers-by. For premises larger than 50 metres square, the notice must be displayed every 50 metres along any external perimeters abutting a highway. Failure to do this will invalidate your application.

We provide applicants with a template to use.  The Regulations state that for new premises licence applications, the notice must include:

1.    a statement of the relevant licensable activities (i.e. activities with corresponding dates and times);
2.    the name of the applicant;
3.    the postal address of the premises; and 
4.    the date by which representations must be made.

Please be as clear as you can on the brief description for the application.  Please include the licensable activities you are applying for and associated days & times.

Operating Schedule 

On the application form, you must clearly identify the step you will take to promote the four licensing objectives.  These steps will form part of the licensing conditions (if granted) and therefore the business’ operation.

Please think carefully about what steps you will take to promote the licensing objectives.  We have additional guidance and a pool of model conditions you can refer to. (Refer to “Appendix C - Pool of Model Conditions”)


The licence fee is prescribed in law and is based on your premises’ non-domestic rateable value.

You will also be liable to pay an annual fee each year on the anniversary of the issue of the licence.  We will invoice you for this.

What happens next?

Once your application is made, a statutory 28 day consultation will follow.  During this time, responsible authorities and any other person can comment on the application.

If no relevant representations objecting to your application is made, the licence will be deemed granted on the 29th day.

If we receive relevant representations objecting to your application, we are obligated to refer the application of a licensing sub-committee for determination.  We will convene the licensing sub-committee hearing within 20 working days after the consultation period has closed.

You will be invited to attend the hearing and address the committee (along with the objectors).

Tacit consent

Tacit consent applies to this application. This means that you can assume the authorisation has been granted (subject to standard conditions that might apply) if you have not received a decision notice from us within 61 calendar days. 

The timeframe above starts on receipt of an acknowledgement.